ICONICLI: The Behind the Scene Crew of Stockholm Fashion Week
After a six-year hiatus, Stockholm Fashion Week has returned for its second consecutive year. The event featured four intensive days of runway shows, showcasing collections from Swedish and international brands, designers, and fashion enthusiasts. The return of the event was warmly welcomed, and Zein Hillow, CEO and founder of ICONICLI, has sought to simplify part of the process behind Stockholm Fashion Week by organizing castings for participating brands.












